Archive | Around The Shop RSS feed for this section

Echelon Moving Update

20 Jun


For those customers not yet aware, Echelon Florist is currently going through a major transition leading to a relocation in a different building in the Rocky Hill Center. Our new address will be 1260 Rocky Hill Rd.
We are expanding the flower department, downsizing the gift shop. But this is great news for our gift and ornament shoppers, because we are having a massive moving sale! There is plenty to get rid of, so the merchandise is all discounted- a perfect opportunity to stock up on holiday decorations ahead of time for very low prices!

The store might be in a bit of disarray as we review and rearrange what we have and what we plan to take, but please feel free to come in and take advantage of the sale, and call if you need anything. We will keep you all updated on our progress and look forward to seeing you at the new store!

Map For Facebook


The faces of Echelon Florist: Caitie

16 Oct

Meet Caitie Cunic
Social Media Manager & Designer

Caitie’s Story: It’s kind of a funny story how I came to be a part of the floral industry. I graduated in May of 2011 with a degree in photography. I wasn’t so keen on running my own photography business, so I started looking for a job that I could still use the skills I had learned and that would also let me be my hands on and creative self. After many weeks of scouring job boards I found an ad for a position at a florist managing their social media. It was a shot in the dark since I had no experience with flowers, but I did learn a thing or two about internet advertising in college.  I sent in my resume and Matt called me the next day for an interview. That was a year ago, and I have truly fallen in love with flowers. I have always loved being creative and working with my hands. What better way to do both of those things than to be a floral designer? I am truly greatful for the opportunities and support that Laura, Matt, and Gary have given me. I am blessed to have found a career that I am passionate about and enjoy very much. I look forward to everything I will learn in the coming years.

Caitie’s favorite type of design: I love love love doing wedding work! Bouquets in particular.

Caitie’s favorite flower: I can’t pick just 1 so I will name my top 3. Ranunculus, Anemones, & Daffodils.

The faces of Echelon Florist: Gary

9 Oct

Meet Gary Lee Anderson
Award Winning Designer

Gary’s Story: I have been in the floral industry for 28 years, starting at a Knoxville icon, Baum’s Florist, and ending here at another. I feel very strongly about education in our industry, and have been to most educational programs that have been offered in this area & surrounding. I also enjoy the competitive side of our business, and have brought several trophies home to Echelon. Including; East Tennessee Professional Florist Association Designer of the year (1992, 1995, 2003, 2012), First Runner Up Tennessee State Florist Association Designer of the year (2000, 2012), Iris Cup (2000). I would love for you to stop by the shop and visit with me. I love talking to people about the power of the flower!

Gary’s favorite type of design: My favorite type of design is sympathy arrangements. I love being able to help people express their feelings in a difficult time in their life.

Gary’s favorite flower: I love all flowers,  but when each flower hits their peak season they usually stand above the rest.

The faces of Echelon Florist: Laura

25 Sep

We have a wonderful team here at Echelon Florist and we want to share our passion for floral design with you! For the next several weeks we will be introducing ourselves to you and telling our stories here on the Echelon Florist blog. We’d love to answer any questions you have for us so feel free to leave a comment here or send us an email at

Meet Laura Smith
Owner & Award Winning Designer

Laura’s Story: Since age comes before beauty, I get to start first. I have been in the floral business for over 40 years. Blessed to have found my passion at a young age I started working at a flower shop in Lafayette, CO at age 16. Throughout my life I have traveled across the United States and have been lucky to work with many talented floral designers. When my husband’s career landed us in Knoxville, TN we found Echelon Florist and I found my haven. For the last 18 years I have enjoyed going to work everyday! There isn’t a flower I don’t love or a person I don’t enjoy talking to.

Laura’s favorite type of design: I don’t really have one. I do love European hand tied and the casual country look.

Laura’s favorite flower: Anything between Alstroemeria Lilies & Zinnias

Social Media Special

12 Jul

As a thank-you to everyone who follows any or all of our social media we are offering a special for you! Just mention that you saw this on our blog, facebook, or twitter and you will recive a special price on Gerbera daisies only  $1.50 per stem! That’s a 50% savings! (While Supplies Last)

Also, don’t forget about the foursquare special we have going on until the end of August. If you stop in the store and check in using the foursquare app you will receive 15% off your fresh flower purchase!

Thanks again for your continued support!

For the DIY Bride

6 Feb

If you’re the kind of bride that wants to be hands on with your wedding we have the perfect option for you!

Our Do-It-Yourself Package includes:
– Bridal Consultation
– Ordering, receiving and processing of your wedding flowers
– 3 hour design party for you and your friends and family to use our shop to design your arrangements (don’t worry one of our designers will be there for tips and suggestions)
– Storage in our coolers until you pick up your flowers the day of your wedding

All for $300.00
(does not include the cost of your flowers)


Garden Club Meeting

3 Feb

We were glad to once again host the ladies of the Sequoyah Garden Club. Matt gave a great lesson about the care and handling of fresh flowers once you get them home from the florist. Did you know that if you don’t have any flower food you can put 2 tablespoons of sprite for every quart of water in your vase? You can also use 2 tablespoons of sugar and 1 tablespoon of lemon juice/vinegar to a quart of water. Remember to change the water and re-cut your stems under running water every day. Also, you should cut them at an angle so they don’t sit flat on the bottom of the vase as this prevents them from drinking. The better you take care of your flowers the longer you’ll be able to enjoy them.